Property management executives Marc & Jennifer go head-to-head. Who comes out on top?
It’s the great debate: What’s the best way for a property management company to attract new owners? Who should bring in the new biz?
One thing’s for certain: PMs and BDMs are two essential pillars of success. But who’s really sealing the deals, and where is the line drawn between them?
We framed the debate with Marc Cunningham, whose views are forged by having performed every job in the PM industry.
Marc is President of the thriving Grace Property Management, founded by his father, Alan, in 1978. He grew up in the world of real estate and property management and is a national educator on the subject who has taught in over 25 states.
Marc was joined by Jennifer Merritt, RentScale’s own Chief Operating Officer and Integrator, whose coaching expertise, among many other skills and qualifications, has helped RentScale hire hundreds of BDMs to help its clients’ businesses grow.
Jeremy Pound, CEO of RentScale, proctors the debate.
Now, let’s set the stage: The property management community sees decreased lead volume. Rising insurance costs concern prospective homeowners in larger, disaster-prone states like California and Florida. Sales projections are falling short.
So, who should be bringing in the business? BDMs or PMs? Mark says PMs. Jeremy and Jennifer Merritt with RentScale say BDMs.
Who’s right? And is there really a debate at all? Buckle up, because both parties share a ton of great information.
Marc Cunningham
At the age of 5, Marc was hired as the chief weed-puller for Grace Property
Management, the company his father founded in 1978.
Marc spent many years pulling weeds, painting walls, showing properties, and collecting rents. Today Marc is the owner and President of Grace Property Management & Real Estate.
From a platform of managing over 1,200 rental properties in Denver, Grace
Management helps people buy, sell, invest, flip, collect rent, evict, and have fun doing it!
If you are more impressed with initials after a name– Marc holds a degree in Real Estate & Finance, has taught real estate classes in over 40 states, was named national property manager of the year, and is an active real estate investor.
An uncommon best practice that property managers within the industry use to strategically improve their company’s operations, customer experience or growth strategy.
