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Set Yourself Apart From the Competition With an Owner Benefits Package

Todd Ortscheid
Todd Ortscheid

Resident benefits packages (RBPs) have gotten very popular over the last few years, so much so that they are now the norm for rental agreements. These add-ons give tenants benefits like emergency maintenance access, utility services, rental insurance, an online portal, and other perks for an additional monthly cost.

Since RBPs are so popular, why not start offering them to your owners? Owner Benefits Packages (OBPs) provide a plethora of benefits to owners that will set you apart from the competition and boost your profits. Learn the key reasons you should consider them and what these packages might look like.

Set yourself apart from your competitors

The real estate market continues to shift up and down, and buyers and investors need all the support they can get. It’s more important than ever to prioritize providing that support. You can create more opportunities to impress potential clients with an OBP, since many property management companies don’t offer them. This helps you stand out from the crowd at the beginning.

Generate more revenue

Of course, that additional fee helps you increase your profits while supporting your owners. You can accomplish a lot with a modest monthly add-on fee, and you’ll bring in more revenue for your business in the process.

Keep owners happy

People are willing to pay for owner benefits because they make their lives easier. If you take something off their plates, that’s one less thing they have to stress about. That kind of peace of mind keeps your owners satisfied with your services.

Todd Ortscheid

Todd Ortscheid

Todd is the CEO of Revolution Rental Management, a property management company in Atlanta, GA. He is also the CEO of Always There Repair, a maintenance coordination and hotline provider for property managers. Along with his wife Abi, he also owns PMAssist, a training and consulting company helping property managers with their revenue, processes, and automation. Todd splits his time between Atlanta and Naperville, IL with his wife, stepson, and Cocker Spaniel.

Todd Ortscheid’s regular column about various fees and revenue tactics to raise your topline.