Direct Mail in the Digital Age: Leveraging Traditional Advertising for Property Management Success
Using direct mail advertising can help property managers become local experts by leveraging data-driven insights.
As a property manager (PM), you might have used direct mail before, or maybe you’re currently looking for new ways to gain leads from it. Direct mail allows you to laser focus on your target audience(s). Combine that benefit with a unique creative strategy and fine-tuned delivery techniques, and you have a winning method of putting your message directly into property owners’ hands.
You’ll see how direct mail works great as a standalone marketing tool and how it’s particularly effective when paired with digital campaigns. Direct mail takes 21% less cognitive power to process than email, and because everyone is so busy, you can take advantage of that and send mailers that make specific, tailored offers that are easy to respond to.
Let’s see how you can put direct mail to work to help you grow your PM business.
Jeremy Pound is the CEO of RentScale and Juicy Results, two firms that help companies systematize and scale their sales. In the last decade, he has helped craft and implement online marketing strategies for countless companies that range in size from the smallest of businesses to Fortune 100 companies.
An uncommon best practice that property managers within the industry use to strategically improve their company’s operations, customer experience or growth strategy.