Dreaming of perfect customers, fixing weak points, and less work? Strategic PM has some great advice from an entrepreneur who’s mastered all three.
The concept of intentionally dropping customers may seem counterintuitive—and practically a luxury—for small business owners trying to reach the next level.
Beyond a shadow of a doubt, it takes discipline and courage to work solely with clients you love. But some believe that doing so can be an accelerator, rather than a problem.
Just ask Mike Michalowicz, who once struggled with the tropes of infallible customers and serving their every need before streamlining his vision toward great success.
Dubbed by Simon Sinek as the top contender for “patron saint of entrepreneurs,” Mike owns multi-million-dollar ventures, is a business investor, and has authored eight books, including the Amazon Number 1 bestseller, The Pumpkin Plan.
Strategic PM sat down with Mike to discuss how property managers can and should position themselves as elite service providers to find the right clients, build and navigate a pyramid of business needs, and eradicate weak links in their process chain.
Mike Michalowicz
By his 35th birthday MIKE MICHALOWICZ (pronounced mi-‘kal-o-wits) had founded and sold two multi-million dollar companies. Confident that he had the formula to success, he became a small business angel investor… and proceeded to lose his entire fortune. Then he started all over again, driven to find better ways to grow healthy, strong companies. Mike has devoted his life to the research and delivery of innovative, impactful entrepreneurial strategies to you. Mike is the creator of Profit First, which is used by hundreds of thousands of companies across the globe to drive profit. He is the creator of Clockwork, a powerful method to make any business run on automatic. In Fix This Next, Mike details the strategy businesses can use to determine what to do, in what order, to ensure healthy, fast, permanent growth (and avoid debilitating distractions). Get Different will give you the tools to stand out in any market. Mike’s latest book All In shows you how to build unstoppable teams where everyone wins. Today, Mike leads two new multi-million-dollar ventures, as he tests his latest business research for his books. He is a former small business columnist for The Wall Street Journal and business makeover specialist on MSNBC. Mike is a popular main stage keynote speaker on innovative entrepreneurial topics; and is the author of All In, Get Different, Fix This Next, Clockwork, Profit First, Surge, The Pumpkin Plan The Toilet Paper Entrepreneur and My Money Bunnies. Fabled author, Simon Sinek deemed Mike Michalowicz “…the top contender for the patron saint of entrepreneurs.”
