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How I Generate 50 Leads Per Month

Peter Lohmann
Peter Lohmann
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Learn how Peter Lohmann of RL Property Management blended the basics of reliable lead generation with a personalized approach to create a recipe for greater success.

Are you struggling with the old quandary of generating consistent leads? With so many other components of their businesses competing for their attention, residential property managers can often overlook the fact that solving this familiar problem often requires fresh approaches and innovative solutions.

To provide further insight into such approaches and solutions, Strategic PM sat down with the pioneering Peter Lohmann, co-founder and CEO of RL Property Management located in Columbus, Ohio, which manages close to 700 units.

Peter is also an influencer, having developed a huge audience for his residential property management process and systems expertise, with over 20,000 followers on X and 15,000 email newsletter subscribers.

To top it all off, he’s also been a RentScale client for five years, and we’re beyond proud of his journey and transformation thus far.

But without further delay, here’s what he’s doing to win new business.

Peter Lohmann

Peter Lohmann

Peter is the CEO & principal broker of RL Property Management, a residential property management company located in Columbus Ohio. RL manages over 600 units. Peter also owns a small engineering company also located in Columbus, run by his business partner.

Peter received his Bachelor’s in electrical engineering and spent 5 years in the control system engineering industry full-time before founding RL Property Management in 2013. He lives in a subburb of Columbus with his wife, 2 daughters and their dog Oxley.

An uncommon best practice that property managers within the industry use to strategically improve their company’s operations, customer experience or growth strategy.