In a time when inboxes are flooded and attention spans are short, most property management newsletters go unopened or worse, ignored. But what if your newsletter could become a consistent, low-cost lead engine for your business? To answer that, we sat down with Matt, founder of One Nine Digital, a digital marketing agency that helps service businesses cut through the noise with strategic content, and email marketing. With nearly a decade of experience, we chatted with Matt to unpack why newsletters are having a major comeback—and why ignoring yours could be quietly costing you growth.
Why Email Still Wins
“Social media is rented ground,” Matt says. “Email is the last channel where you truly own your audience.”
That means no shifting algorithms, no surprise bans, no invisible hand throttling your reach. If someone’s on your email list, you control the message and when it lands. And in today’s noisy digital world, that kind of control is gold.
Jennifer Merritt
