To build lead flow, property management CEOs need educational marketing content and the right BDM.
In an age of seemingly endless content and media, those who can master the art of digital and traditional communication will position themselves as experts in listeners’ minds, who very well may be itching to become prospective customers.
But how can you ensure they become your customers? With phenomenal content.
We get it. It’s hard for business leaders to find the time to generate engaging and mutually rewarding stuff. Hard, that is, unless they’ve got the BDM of their dreams on their team.
Enter John W. Tiner, the owner and CEO of Tiner Properties, a real estate sales and full-service residential property management company.
John got his start in the business as a handyman, fixing up properties and answering phone calls, when he joined Tiner Properties under the management of his father in 1986. His parents asked him to join their team and grow their property management (40 doors at the time) so his father could focus on real estate sales.
Today, that number is around 1250 and growing rapidly, with John and his team pulling in about 250 new accounts annually.
Strategic PM sat down with him to discuss the essence of leadership, the value of a great BDM, and how good old-fashioned radio can still catalyze the sales process.
John Tiner
John Tiner has been the owner/broker of Tiner Properties, Inc. since 1986. His company manages over 1250 upper-end single-family homes, duplexes, and condominiums throughout the Greater Sacramento area. For the past 3 years, Tiner Properties has been signing up 250+ new accounts a year while enjoying a churn rate of just under 10%. John focuses much of his time on education now, hosting a weekly radio show (Landlord Logic), is a guest speaker for Realtor and investor groups often, and is an active blogger.
