Advanced Tips for Your Google Business Profile
Get More Local Business From The Most Dominant Search Engine on All Devices
When Google learns that a searcher is looking for a local (or area-specific business), it promotes local business listings rather than websites. Sometimes, you’ll see this result on a map, in ads, or in the local listings section that is often at the top of page one on the search engine.
So, how do you get more business from Google? You could spend all of your time and effort optimizing your website but you might still be missing out on prime search traffic. Competitors will likely rank higher than your website with their richly optimized Google business listings.
Most businesses already have a listing but they treat it like those old phone books or a chamber of commerce listing. They believe their work is done once they have created it.
But, Google listings have become very dynamic and the stakes are high because consumers stop searching once they find a satisfactory provider for their needs. In other words, if they are blown away by a vibrant and in-depth listing at the top of page one, they may never hit the “back” button to see your listing or website.
So, let’s make sure it is your listing that they click on. Here’s how to do that:
- Add videos: One per week is good. Videos can only be up to 75 mb, so they can (and should) be short and easy. Video ideas include telling a client success story from that week, showing a house that is available or was just rented, and sharing tips on maintenance tasks like cleaning filters and seasonal to-dos.
Jeremy Pound is the CEO of RentScale and Juicy Results, two firms that help companies systematize and scale their sales. In the last decade, he has helped craft and implement online marketing strategies for countless companies that range in size from the smallest of businesses to Fortune 100 companies.