From Startup to 460 Doors: How a Relentless Focus on 5 Star Reviews Helped This Property Management Company Scale Fast

Google Reviews really do put property managers on the map. Join us for the alchemy behind it all, and learn how putting people and value first pays off.

They say two heads are better than one. It’s hard to argue when those heads belong to Travis Bohling and Brandon Graham, the co-founders of Arizona-based Home Ladder, which has reached 460 doors in just two years.

The guys can credit much of their resounding success to their deep belief in putting people and value first. Strategic PM sat down with them to learn how that looks in practice, where a motivated team makes all the difference, and why two “employees” named Chaos and Disorder aren’t as scary as they sound.

How Home Ladder Breaks the Ice

Introductions are central to success in business. How does Home Ladder shake hands as a PM company?

“We open by saying we’re local and know the Valley well,” says Travis. “Property management is our specialty, but real estate investment is our passion. We communicate that we’re going to help people invest in real estate and be successful.”

Despite their large number of doors, Home Ladder is discerning about who they want to work with.